A public offer is a contract the customer accepts by paying, registering or ticking a box. It fits when the terms are the same for many people: a course, a subscription, a standard service. It is a poor fit when every deal has its own price and scope.
Where to start
It only works if it is clear which action accepts it, where the current text lives, and that the customer could read it before paying. The text still needs subject, price, delivery, refunds, liability, data and a licence if you sell a digital product.
What to check
An offer does not replace a negotiated contract for custom development, supply or a partnership. Also say from which date a new version applies. Existing paid periods should keep the version the customer accepted.
Money and timing
Drafting a public offer starts from UAH 3,000. Review of a short existing text starts from UAH 1,500.
A public offer does not fit every business
A public offer fits when the terms are the same for many customers: a subscription, a course, access to a service, a standard paid service. The person accepts by paying, registering or clicking, if the text says so and if the offer was available before payment. An offer is a poor tool for a one-off expensive deal, a supply with a specification, a lease, a share in a business, or anything whose terms change every time. Those need a signed contract. “Agreed to the website” does not freeze scope, term or liability for that project.
The offer itself needs a subject, a price or a way to calculate it, the moment the contract is made, how to cancel, what happens to personal data, and what happens if the service is down. Recurring charges without a clear cancellation are the complaint we see most often. Changing the offer backwards, with no notice, does not save the business: the customer accepted the version on screen on the day they paid. Keep versions. If you sell both to individuals and to companies, you often need two tracks: an offer for consumers and a contract for business clients.
- The text is reachable before the pay button.
- The accepting act is named.
- Price, term, cancellation and refunds are written.
- Old versions are stored, not overwritten.
- Do not use an offer instead of a contract for a custom deal.
Drafting a public offer usually starts from UAH 3,000, because payment, product and exit have to be tied together. Review of a short published page starts from UAH 1,500 and goes up when the terms are long or in English.